I’ve said it before and I’ll say it again (and again): adding lots of features to a product because your competitors do isn’t a smart strategy. You end up being a follower all the time and you don’t have a good, rational argument for adding the feature (did the customer tell you they wanted it???).
But don’t take my word for it, go read this story that makes it clear (again) that adding features for features (or competitors) sake is just a dead-end deal. Nice graphs on the subject there too.